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The Leonard R. Sugerman PressSuccessfully, thinking outside of the box!
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William Kingston
A review of the first edition by
A review of the first edition by
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This is a "Must Read" book. Readers of all ages thinking about how they can best make their mark on the world will find much to guide them towards a better understanding of their own inner strengths and future potential. INNOVATION is shown to be central to everything we do.
Kingston provides us with a detailed understanding of the reasons why and how humanity innovates. He shows that innovation is the central driving force for the human race with many unseen benefits. He also shows us why we need to revise the rules of innovation in the interest of a dynamic future.
This new, enlarged edition, now includes a detailed case study of the creation of the first antibiotics, Penicillin and Streptomycin, showing the role of the innovators, including Fleming and Florey, and the complexity of the decisions that make luck an essential element of discovery, invention and innovation.
Wherever you apply new thinking, from the initial spark to final success, |
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